Building your online presence for either yourself or for your business has become a requirement. When someone combines traditional advertising/marketing methods with your online presence and online tools such as social platforms and email marketing; people often begin to see results from their broadcasting efforts.
As an example, today, someone may hear about your name, your business or the services you provide and they take the “word of mouth” information and begin to investigate via a search engine hoping to find your website, maybe a LinkedIn profile or something to substantiate what they’ve heard. Maybe you’ve given them a business card and again looked up your website or social media accounts to find out more. So broadcasting yourself in different places on the web and in print and person to person created the opportunity to get to know you and/or your business quickly and in varying degrees. The more you can integrate offline and online marketing efforts the stronger the results.
To begin building your online presence we’ll build upon our Broadcast Yourself Series to setup and implement some basic strategies of building your online presence and then broadcasting that presence on and off the net.
Step 1: Register a domain name. This really is the first step in building and broadcasting yourself online. Your new domain name(s) will be your address on the internet. Like a physical street address, this will be the way people will find you. You will also use this domain to setup your email address for your communications.
Registering a domain name builds your credibility on the Internet. Use domain names to support your business and assist in building a strong online presence. Your domain name establishes your online identity and increases branding, marketing and communication opportunities.
How to pick your domain name? Were here to help!
To Check a Domain Name’s Availability
- Go to our Storefront.
- In the Domain Name Search field, enter the domain name you want to register, and then select the domain name extension from the list.
- Click SEARCH.
If the domain name is available, follow the instructions to complete the checkout process. Be sure to include valid contact information for each contact. The Internet Corporation for Assigned Names and Numbers (ICANN), the governing body for domain names, requires valid contact information (registrant, technical, billing, and administrative). If you enter false information, your domain name can be canceled.
Your contact information is public and accessible through the Whois database at most registrars. However, you can protect your privacy by registering your domain name with us using our private domain name registration services.
When you purchase a private domain name registration through our affiliate company, Domains By Proxy® (DBP), the Whois database lists DBP’s name, postal address, and phone number — instead of your personal contact information. For more information about DBP, see Private Registration FAQ
What if the Domain Name’s Isn’t Available?
If the domain name you requested is already registered, we provide available alternatives. For example, you might be able to select a .info or .ws domain extension, rather than .com. Or you could register www.coolexample.info instead of www.coolexample.com.
Register multiple domain names to:
- Keep your competition from registering a domain name that draws customers away from you.
- Promote the products and services you offer.
- Drive more traffic to your website.
- Enjoy more opportunities to market to — and be listed on — search engines.
- Create distinct advertising strategies to reach different target markets.
- Provide customers more ways to find you on the Internet.
- Capture common misspellings of your domain name, instead of sending visitors to an error page.
- Protect your brand and online identity from unsavory parties.
Register Your Domain Name Now!
Do you use an email signature? Your domain carries with it a certain feeling that you are legitimate and professional; especially when you add customized email addresses to your domain for example, i.e. YOURNAME@YOURDOMAINNAME.com. Plus each time you send out an email this gives you the opportunity to get your name or “brand” out there. In addition to your contact information why not use the signature area to provide some helpful information, a marketing campaign, or a link to a product or service.
Don’t underestimate the “free” advertising an email signature can provide. But keep it simple and straightforward. Perhaps place a “teaser” in the signature that links to a blog article giving more information. There you can be a little more